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About us

A Journey of Growth and Excellence

Founded in 2014 in Zurich by Asem Khedr, Pyramids Promotions began with a bold ambition: to elevate the travel retail landscape through exceptional, people-driven sales support.

What initially centered around fragrance products quickly expanded into a trusted, multidisciplinary agency recognized for excellence across duty-free Specialties and fashion stores.

With unwavering dedication to quality, commercial expertise, and human connection, we have become a preferred partner for brands in Zurich and Zurich airport. Today, Pyramids Promotions stands as a long-established key player in promotional staffing and travel retail activations, transforming everyday moments into impactful brand experiences.

Asem Khedr, founder of Pyramids Promotions GmbH, at the fragrance counter at Zurich Airport

Milestones

The route so far

  1. 2014

    Founded in Zurich by Asem Khedr, with roots in the fragrance sector.

  2. 2018

    Expansion into duty-free specialty stores: fashion and accessories.

  3. 2025

    TAG Heuer pop-up activation delivered at Zurich Airport.

  4. 2026

    Launch of dedicated Chinese-speaking customer assistance.

Our Values

Efficiency, Commitment and Optimization Services

At Pyramids Promotions, our values shape every collaboration and guarantee the standard of service we deliver. Our strong Swiss identity guides our approach: like a Swiss Army knife, we offer complete, flexible, and reliable local expertise.

V-01

Efficiency

Our service is comprehensive, agile, and fully client-focused.

V-02

Commitment

We stand beside brands, duty-free operators, and airports with a commitment rooted in loyalty and excellence.

V-03

Optimization

With more than 12 years of hands-on retail experience in the Swiss market, we bring practical knowledge that truly sets us apart. Our passion for sales drives our entire team and is reflected in our management's operational, close-to-the-field approach, ensuring we stay aligned with your goals at all times.

Get to know us in person

We're happy to walk you through references, teams, and what we could do for your brand.